Anonymous asked:

You guys have been hitting it out of the park with Marvel NOW! I see some q's here asking about why Marvel doesn't reboot. I think it's because the landscape evolves and you can define Marvel by "eras", which keeps Marvel fresh. For instance, books published from Civil War until Marvel NOW! have a very distinctive feel compared to what we've been getting since NOW! Shifting the thematic landscape of the line keeps Marvel from feeling stagnant. Stagnanticity breeds the need for reboots, IMO.

brevoortformspring answered:

I think people just like the idea of a reboot because it’s a very simple idea, and it feels instinctively massive and exciting. At least until month two, when suddenly everything is different and you feel disenfranchised with a bunch of it.

[oncomics]

Then there’s this; Tom Spurgeon seconds me:

I wonder if part of this comes back to DC relaunching their superhero universe in 2011 without really being able to execute the hard work of building up these characters as their own thing.

Little of the Nu52 was an improvement of any kind. It was what DiDio specializes at: stunts.

You know, I think Marvel publishing is R&D, mostly, for the movies. DC isn’t even R&D; just IP to recycle in movies and TV. And publishing maintains some 24/7 visibility.

So all DiDio has to do is crank out the shit. Quality, other than quality of sales, is irrelevant.

[ungoliantschilde]

I view DC’s work as being about maintaining licenses, with creative work happening on the fringes. I enjoy alternate takes on the characters, because I feel like the nostalgia factor is wearing thin. And Jim Lee’s art lends itself more to sensationalism than it does to quality.